AB-InBev Saint Louis Tour Center

UIC collaborated with Switch and Monkey-Do Productions on this concept for the redevelopment of the AB-InBev Tour Center in Saint Louis. UIC’s efforts focused on site design and creating a more dynamic building that could transcend the conventional tour center use. The brewery is located in Saint Louis’s eclectic Soulard neighborhood, full of twenty-something young professionals; precisely the audience AB-InBev is seeking for its Budweiser brand. With this in mind, the proposal starts with a revised site plan that breaks down the existing suburban style parking lot and transitions it to a ‘street’ and plaza capable of hosting a wide variety of events and market style functions The build would be re-skinned in a more contemporary envelope and a indoor/outdoor theater would be added near the front entry and a two story tasting room/event space would be added to the rear of the building with a balcony overlooking the nearby Clydesdale stables.

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